Handmade Hexagonal Cement Tiles
Each Rotated to Create Unique Presentations
(Portland, OR, May 8, 2019 ) Avery Thatcher, founder/creative director of Portland, Oregon-based wallcoverings studio Juju Papers, adds a new pattern to her animated cement tile collection. Trapeze, followup to last year’s popular Fruit Salad handmade tiles, calls for rotating each tile to create a bespoke layout with every installation. Ideal for residential, hospitality, workplace and public spaces, Trapeze debuts mid-May at ICFF, booth 122.
Thatcher had experience installing tile prior to making her name as a wallpaper designer. Wishing to create “daredevil acrobatic movement and graceful energy,” she conceived the idea of rotating each tile ⅙ of a turn as the installation proceeds.
Made by hand one at a time in Mexico, the eight-inch diameter hexagonally-shaped cement tiles sport an organic undulating wave or petal motif. Three colorways, Black Blue, White Terra Cotta, and White Blanc, include such sumptuous hues as heather, terra cotta, military blue, and coral. Colors may be customized. A low energy, no-fire process creates a deliciously washy matte finish. Like the brightly colored acrobatic performers for which they are named, the Trapeze tiles interlock and swing apart, seemingly airborne in a prismatic scatter of color and movement.
Cement tiles, manufactured using a centuries-old technique, are historically associated with symmetrical, traditional Spanish, Moroccan, or Mexican designs. However, the contemporary motifs and improvisational installation designed by Thatcher provide a thrilling shake-up to the category. Further, the variegated matte surface inherent to cement tile is a perfect enhancement to her vibrant palette.
DURABLE AND SAFE
Tile ingredients – marble dust, Portland cement, sand, mineral pigments, concrete – combined with the 1,700 PSI mechanical hydraulic press used in manufacturing, ensure these tiles are durable enough for residential and commercial applications, and both indoor and outdoor use. The tiles are a hefty 5/8” high, and weigh in at three pounds apiece.The wear (top) layer is a full 1/8” thick, making it appropriate for both floors and walls. The coefficient of friction is also well over the .42 standard - averaging in at .65 - making it safe for commercial traffic and wet applications.
ABOUT AVERY THATCHER
Primarily inspired by mark-making, folk art, and personal magic, Thatcher is artist of luxurious, idiosyncratic wallpaper and tile. She obtained a BS in Art in 1999, then moved to Portland in 2001 in order to pursue that city’s dream of cheap rent, thriving underground music scene, and the ability to travel: in Africa, Asia, and South America. She also worked in the art departments of such Portland creative outfits as Laika, Michael Curry Design, Bent Image Labs, and Murmur Creative during this time. Thatcher founded Juju Papers in 2010. Her signature style combines the informal look of outsider art with an elegant and approachable touch, all marked by sophisticated craftsmanship and unparalleled quality.
READER INFO: www,jujupapers.com
PRESS INFO: firstname.lastname@example.org, 503-764-7610
(DON’T SLEEP ON THIS SALE)
Are you thinking that you would love to use Fruit Salad, but you aren’t quite sure where to begin? Don’t worry, we’ve got you! Toussaint, our resident tile expert, will answer all of your questions and set your mind at ease with his expert guidance. You can drop him a line at email@example.com, and he will help you order your Fruit Salad with total confidence.
We will not be offering any price adjustments to previously purchased tiles. This sale can not be combined with any other discounts or offers, including trade discounts. This sale does not apply to any custom and/or special order tiles.
Are you hoping to complete a little project in the new year? FOR ONE DAY ONLY, Black Friday, save 30% on all wallpaper and tile orders and make that room makeover a reality! Please use the code BLACKMAGIC at checkout to redeem this discount.