JUJU PAPERS ENTERS NEW MARKET CATEGORY: CEMENT TILE at ICFF, BOOTH 122 “FRUIT SALAD”
  
A Series of Handmade Cement Tiles in Electrifying Color Intended for Indoor/Outdoor Residential, Hospitality, Workplace and Public Spaces
  
FRUIT SALAD IN BLACK-RED and BLACK-BLUE
  
(Portland, OR, May 16, 2018 –) Avery Thatcher, founder / creative director of Portland, Oregon-based wallcoverings studio Juju Papers, adds a new market category to her offerings: cement tile. Fruit Salad, her first handmade tile series, in kaleidoscopic color, calls for a serendipitous installation method.
  
   
Thatcher, who had experience installing tile prior to making her name as a wallpaper designer, wanted to bring the complexity and ornamentation of a handmade mosaic into a room without requiring a complicated installation. Tile installers accustomed to natural stone will recognize her installation technique, which entails selecting and spontaneously rotating each tile’s placement in turn.
  
“Tile contours traditionally tend to be symmetrical. I wanted to flip the script and create a design that felt more experimental,” Thatcher notes. “The impromptu installation results in a truly random, scattered, colorful pattern; the warmth of a Persian rug combined with the pigment richness and vibrancy of a Morris Lewis painting.”
  
Design professionals will have a first look during ICFF, at Juju Papers’ booth # 122. Intended for both indoor and outdoor residential, hospitality, workplace and public spaces, Fruit Salad will be available beginning mid-May.
FRUIT SALAD IN WHITE-RED and WHITE-BLUE RANDOMLY MIXED AND ROTATED 1:1
  
  
FRUIT SALAD IN BLACK-RED and BLACK-BLUE RANDOMLY MIXED AND ROTATED 1:1
  
PRODUCT DESCRIPTION
Made by hand, one at a time in Mexico, the 8”-diameter hexagonally-shaped cement tiles sport a billowy, five-color wave motif. Two colorways – one with white center, one with black – include such sumptuous hues as lilac, persimmon, ocre, blush and military blue. Colors may be customized. A low-energy, no-fire process creates a deliciously washy matte finish.
  
DURABLE AND SAFE
Tile ingredients – marble dust, Portland cement, sand, mineral pigments, concrete – combined with the 1,700 PSI mechanical hydraulic presses used in manufacturing, ensure these tiles are durable enough for residential and commercial applications and both indoor and outdoor use. The tiles are a hefty ⅝” high, and weigh in at 3 lbs a piece. Adding to the durability, the wear (top) layer is a full ⅛” thick, which makes them appropriate for both floors and walls. The coefficient of friction is also well over the .42 standard - averaging in at .65 - making it safe for commercial traffic and wet applications.
  
ABOUT AVERY THATCHER
Primarily inspired by mark making, folk art, and personal magic, Avery Thatcher is branching out into new directions beyond her wallpaper brand Juju Papers. Thatcher obtained a BS in Art in 1999, then moved to Portland in 2001 in order to pursue that city’s dream of cheap rent, thriving underground music scene, and the ability to travel: in Africa, Asia, and South America. She also worked in the art departments of such Portland creative outfits as Laika, Michael Curry Design, Bent Image Labs, and Murmur Creative during this time. She founded Juju Papers in 2010. Thatcher’s signature style combines the informal look of outsider art with an elegant and approachable touch, all marked by sophisticated craftsmanship and unparalleled quality.
July 23, 2018 by Lindsay Kretchun